marketing

Guidelines to curb ‘deceptive’ marketing practices soon: Govt – Times of India

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[ad_1] MUMBAI: The government plans to clamp down on “manipulative” marketing practices on e-commerce sites, that infringe on consumer rights, and nudge them to buy products which they didn’t intend to. Guidelines will be framed within the next two months to curb deceptive or dark patterns that manipulate consumer choices and impede their right to … Read more

Why Product Prices End With ‘99’, Here’s The Psychology Behind It

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[ad_1] Earlier, it was assumed that companies use this marketing strategy for some tax issues. When a retailer of a company prices a product at Rs 99 instead of Rs 100, the customer is made to believe that the product is cheaper. If you give a closer look at the price tags of a majority … Read more